Packaging, Identity System
Small Business

The Elderberry Wine Company is a winery owned and operated by 360 Farms, who makes specialty wines for health-conscious moms and those who prefer natural alternatives to pharmaceutical products.

The signature mark featuring an elderberry seal The signature mark on a dark background The secondary mark on a dark background The secondary mark, featuring an elderflower

We explored several color palettes throughout the design process. Each color represents a specific member of The Elderberry Wine Company’s selection. The final palette highlights a unique quality of each specialty blend.

The signature colors of the Elderberry Wine Company

The Elderberry Wine Company inherited the brand fonts of its parent company, 360 Farms. Pairing Bodoni* 11 with Montserrat Semibold offered a reliably elegant, modern way to communicate on wine labels, signage, and in digital environments.

The signature typefaces of the Elderberry Wine Company The signature pattern of the Elderberry Wine Company

The design element below the wordmark offered creative applications in patterns and on packaging. The illustrative icon ties the mark together and uniquely distinguishes The Elderberry Wine Company from competition.

A bottle of elderberry rose wine

A bottle of elderberry sweet white wine

The familiar colors, distinct seal, and bold design helped make the debut of The Elderberry Wine Company a huge success.

Two wine glasses being filled with elderberry wine

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