Brand Messaging, Logo
Small Business

360 Farms is the only business that makes start-to-finish elderberry products for people seeking value and quality. The goal was to reinforce their brand with those wanting improved health and well-being in an era of McDonald’s and WalMart.

The demand for elderberry products had increased in recent years, and 360 Farms’ core demographic was shifting. They felt their brand was not striking a chord with customers. For 360 Farms, family was an extremely important brand attribute. The land on which the farm operated had been kept in the family since 1947. This made it important to start from a place of heritage and belonging.

The 360 Farms logo in an inline layout The 360 Farms logo as a seal

Customer Profiles

Before designing their identity, we studied customer archetypes to help 360 Farms be as relevant as possible to their purveyors. We discovered two core customer profiles to help ensure that the brand would resonate with as much of 360 Farms audience as possible.

Julia

Julia is a crunchy mom who is interested in organic, novel products.

Richard

A middle-aged man who wants an alternative to prescription drugs for health and longevity.

The 360 Farms office, featuring a steel sign to welcome visitors

From elderflower soaps to elderberry wines, 360 Farms produces and sells it all. Because of this wide range of products, they had great need for a versatile logo that would work in any context.

A business card to share with customers and tell the story of the family farm A stamp of the 360 Farms seal

Elderberry honey packaged with the 360 Farms logo

Since refreshing their brand, 360 Farms is helping even more high-quality people live high-quality lives through the power of elderberry products.

We brought farming full circle.

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